Keywords and Best Bets are manually configured by a site collection administrator and are a great way to target important information in your search results. When a user enters a keyword into the search box, the Best Bets are displayed as part of the search results at the top of the page marked by a yellow star.
The keywords for Best Bets are created under Top level site collection of that search page. In some architect design admins are creating search page as different site collection and some are creating as sub site.
Here are the steps to create best bets at Top level site collection of search page:
Site Action ==> Site Settings ==> Search Keywords ==> Click on "Add Keywords" ==> Enter required information
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